The presentation of the new and popular SMART vehicles, by the concessionaire Concesur, designed by the communication agency of reference Singular One, who once again trusted on mimmo to materialize their ideas.
Boxes, boxes and more boxes…
For the campaign we made a set of transport boxes that contained a Smart inside. These boxes were distributed by nerve points of the city and after several days of incognito were disassembled to show the surprise inside. The new Smart had arrived!
The culmination of the campaign took place in the Gourmet Market of the Lonja del Barranco, that the same night celebrated its pre-inauguration so the guests enjoyed a double surprise.